When people need to know, they go to .ORG.

Other top-level domains (TLDs) such as .COM or .NET are associated with commercial business, but .ORG means "noncommercial" to the vast majority of Internet users. Therefore, any organization whose primary focus is noncommercial, such as philanthropic and cultural institutions; foundations; health services; religious, civic, arts, social and fraternal organizations; social and legal services; and clubs and community volunteer groups, should have a .ORG Web site. In addition, corporations should consider using .ORG for their charitable activities and to protect their name; the site then can be redirected to the .COM or .NET extension.

The .ORG brand provides:

• TRUST: .ORG conveys credibility. It is the home of groups that people turn to for trusted information, guidance and support.
• VALUABLE, WELL-INTENTIONED INFORMATION: .ORG Web sites are known for containing valuable information and for representing worthwhile causes.
• FUNDRAISING POTENTIAL: .ORG customers report that having a site with the .ORG extension is best for online fundraising.
• TARGETING: The vast majority of Internet users associate "nonprofit" with .ORG Web sites.